ASS SAVERS
In the summer of 2011, designer and avid cyclist Staffan Widelll tears out a piece of cardboard and sticks it under his saddle to get home reasonably dry. Surprised by the positive result, he decides to develop a fender concept together with a few cyclist friends. True to the tradition of Gothenburg humor, they call the project "Ass Savers." The friends are very pleased with the finished product and post a short video of the product on the Internet. The rest is the story of the fenders. The video goes viral and within 24 hours they build a simple web store. Six months later, Widelll quits his day job to focus entirely on the new venture. Today, the Ass Saver has come a long way, and the promising concept has matured into a proven, patented invention, alongside other sensational products like the FendorBendor and the Mudder. The company is run from its headquarters in Gothenburg, Sweden, along with co-founders Petter Danielson and Oscar Ternbom. More than a million Ass Savers have been sold, and the brand that began with a joke is now known by millions of cyclists around the world. As the first mudguard ever used by professional cyclists in the UCI World Tour, it has proven that a good idea can go a long way.
ASS SAVERS - Clip-On Mudguards for bicycles made in Sweden
If you have questions about our range of mudguards from Ass Savers, are not sure if they are compatible with your bike or want general advice, contact us via phone or email or just visit us in our BIKE PUNK SHOWROOM in Berlin-Kreuzberg! We are happy to advise and accompany you on all topics related to your bike. For the latest products, inspiration and information follow us on Instagram!