KNOG

Knog is an award winning, world renowned cycling & outdoor accessories brand founded in 2002 by friends Hugo Davidson & Mal McKechnie. Hugo & Mal, product designer and mechanical engineer, now lead a Melbourne (Australia) based team of over 20 designers, engineers, marketers, logistics and finance folk. Since '02, Knog have consistently designed products that defy convention and whose aesthetics and usability are considered as highly as their functionality. And despite the fact the Team of Knog makes products that you can use on a 2-week bike packing trip, they also know that for many people they simply use them to safely get around, and that’s okay too. How you use the products is entirely up to you. In 2008 Knog introduced the world’s first silicone bike light the Frog. With global sales of 7 million & counting, they made a product that truly spoke to cyclists around the world. In 2016 Knog designed another product that completely challenged people’s conceptions of a bike bell when Knog reinvented a 4000-year-old bell design to introduce the low profile and wrap-around Oi bike bell (Oi, rhymes with 'joy'). With 3.5 million global Sales they had once again successfully reimagined, improved, and made an often-forgotten product highly desirable in the process.